my country's professional audio lighting industry is in a period of growth to mature. The market competition is fierce. However, after years of development, domestic companies have grown rapidly. A group of domestic companies that have established earlier and rapidly developed. The protagonist of the light market.

Today, the development of my country's professional audio lighting industry has reached a certain standard, showing the following characteristics: 1. The number of manufacturers is basically stable, and the degree of branding is getting higher and higher; ; 3. The competition methods are diversified; 4. The ability of channel dealers will improve rapidly, and the development of channels will be further improved; 5. The user's level of use needs to be improved.

At the same time, my country's professional audio lighting industry also encountered some problems during the development process. Some manufacturers even directly cancel this poorly available built -in and external speakers and produce players with no external release. The industry profits were pulled down due to the "price war". As we all know, China is a major manufacturing country, and OEM phenomena are generally existed in the professional audio light industry. China's low -cost labor has made these OEM foundry companies earn the huge profits brought about by "relative advantages". If you are accustomed to foundry, you will lose your passion for improving technology, and it is more difficult to strengthen the confidence in the production of products. The "cottage" product and the mixed market of fish and dragons have lost their quality advantages, and the overall profit of the industry is lowered due to the "price war". Secondly, lack of industry standards to guide benign competition. The "absence" of industry associations has made the entire industry unclear. Industry associations should change their functions, strengthen service awareness, and call on and guide government departments to select domestic professional audio lighting equipment on major national projects. Experts and scholars should actively go to domestic professional audio companies to conduct technical counseling and technical research, and guide domestic professional audio companies to understand and develop professional audio products.

Segment market positioning and brand strategy will become the development trend of the industry. In terms of refinement in the industry, the products operated by domestic professional audio vendors in the past few years are hodgepodge. A company operates a variety of different types of products, and it will inevitably have a situation that is unsatisfactory. The current market division is becoming more and more detailed, mainly involving entertainment, conferences, audio amplifiers, and peripheral equipment. In the face of such a market situation, if a company wants to do well, it is necessary to find the development route that suits your company in the market refinement, formulate strategies, and strive for greater market share.